Who We Are

Brand-ing (formerly Eat Live Breathe) is a multi-facetted design consultancy run by brand communications expert Gary Ingram. Although the experience is big and broad the company ethos and indeed passion, stems from the idea of honest relationships. Our personable, intimate service enables our core team to creatively drive projects forward and in new directions, whilst remaining true to the clients’ expectations and brief.

So why us? A great portfolio and a good reputation are important. Creative flair and style are near enough essential. But the most fundamental component of all is a synergy between client and agency. A good chemistry, mutual trust, honesty and understanding go a long way to finding the perfect working relationship. At Brand-ing our small but perfectly formed team is a carefully considered package with this ethos at its core.

Not a marketeer? We don’t expect you to know everything about the creative process, but half the fun is learning together. Every project is different, every client unique. So whether you’re creative or need a little guidance, we’ll work from brief to delivery at your pace.

Gary Ingram / Creative Director

Gary graduated from the LCP in 1990 where he gained an HND in Typography. He started his career at Butler Cornfield Dedman working on a range of the UK’s top leisure brands. He followed this with a spell at Corporate Graphics International working on the roll out of numerous brands across Europe. Gary then joined Saatchi & Saatchi as a Senior Designer. Here he worked on a range of international brands and honed his skills of managing teams on global projects, photo shoots and design for high level professional services. His next move was to Philosophy, where he developed client relationships and furthered his skills on Annual Reports & Accounts.

Career highlights include Bass Taverns (Signing standards), Boots (Press shows), Bulmers (Annual Reports and art direction), Centre Parcs (Identity and National roll out), Hollywood Bowl (Identity and National roll out), JCB (Marketing materials), NEG (Train liveries, identities and signing standards), Prestat (Marketing materials), Premier Oil (Annual Reports), Royal & Sun Alliance (Annual Reports and art direction), Toyota (Fleet brochures and art direction). In 2003 Gary started working for himself, and in 2009 created Eat Live Breathe, now under it’s new Company name ‘Brand-ing’, where he is Creative Director. He has continued adding to their growing ambition and portfolio of diverse clients.

Clive Percival / Design Director

Clive graduated for Coventry University in 1992. He has nearly 20 years experience as a Graphic Design Consultant, he as worked for some of the best known branding and communication agencies in London, both on a freelance and permanent basis. Design agencies including: Brand-ing, The Team, Saatchi & Saatchi Design, Design House, Landor, Start Design amongst others. Clive has worked on a host of blue-chip projects. Career highlights include: Imexgroup.com (Website design, identity refresh),  Albion Ventures (Identity design and launch), Close Brothers (Annual Review & literature), St George Plc, Taylor

Woodrow, Berkeley Homes, (Property development schemes), Cheltenham Racecourse (Website, brochures, advertising & exhibition), Vodafone (Consumer magazine), Diagio (Interior design scheme), Jockey Club Racecourses (Various projects), Toyota (Literature guidelines), Royal Navy (Brand development), Comic Relief (Studio art direction), Transport for London (Brand development), Schroders (Annual Reports), Hawkshead (Art direction on location in South Africa), Linklaters & Alliance (Brochures), National Express Group (Brand development).

Charlotte Craig / Web Developer

Charlotte graduated from Lancaster University in 2002 with an honours degree in Computer Science.   Over the last 9 years she has built a substantial career in web design in financial services for Hemscott and Jardine Lloyd Thomson, and in digital agencies Altogether Digital and Agency.com.  In these companies she worked as a web developer, web manager and digital project manager and now works for herself.  Projects she has worked on include Tesco Personal Finance – website and online advertising, Superdrug – e-marketing, Brylcreem – website redesign, University of Bedfordshire – quarterly e-zine,

BA – advertising campaign,  888.com – campaign microsite, Nectar – campaign microsite, GE Money – campaign microsite and online advertising, Dow Jones – employee benefits website, Travis Perkins – employee benefits website and investor relations website, AstraZeneca – investor relation tools, Reckitt Benckiser – online annual report, Pringles – Christmas online adverting campaign, Fairy – campaign microsite, Friends Provident – investor relation tools, BPP – alumni websites and investor relation tools, BT – online advertising, campaign microsite and investor relation tools and Channel 5 – video on demand website.

Domenico Romano (Del) / Senior Designer

After graduating from Glasgow School of Art in 1997, his first role as a designer was with Tayburn in Edinburgh. Del worked with many high profile clients, specialising in corporate literature and branding. During this time Tayburn was awarded ‘Scottish design agency of the decade’. In 2001 he moved to London, working for AGA before taking a senior position at Philosophy, a design consultancy who specialise in branding and literature. Since 2006 he has worked as a freelance designer, developing close partnerships with several design companies as well as working on his own projects.

Del’s work encompasses branding, corporate literature, CSR and sustainability reports, graduate recruitment, advertising and web media. Career highlights include: ActionAid (Literature / Campaigns), AFI (Identity), BTG (Annual Report), Cazenove (Literature), CityWest Homes (Identity), Crisis (Annual Report), Davies Arnold Cooper (Identity / Literature), Dell (Literature / Campaigns), Game (Annual Report), Gerald Eve (Identity / Literature), Hilton (Literature), Merchant (Identity), Marie Stopes International (Annual Report), Mazda Motors UK (Direct mail), Norwich Union (Direct mail & Literature), Premier Oil (Identity).