Full Potential

Full Potential came to Brand-ing with a great product and an excellent business. How they were visually represented online however did not necessarily portray that. Our main objective was to improve the navigation and help guide the user from the home page all the way down to contact. The previous site had too many designs, and therefore made it a complicated journey. We stripped the site right back, reevaluated the hierarchy of information and in turn rejuvenated the Full Potential brand.


We are so proud of the new website and brand development which Brand-ing have designed for us. The whole design process from start to finish was without fuss, of exceptional standard and always on time. Attention to detail was absolute. Brand-ing worked with our own web developers to come up with a truly outstanding product for us. Thank you! The response from our customers has been nothing but acclaim for the new website’s design. The white contemporary feel with sharp images and colours is a popular comment. Brand partners and sub contractors have gone so far as saying that they’re proud to be associated with us. In just over a day we’ve received 1200 hits. Half of those are new visitors. Previous average 150.

Richard Coates, Full Potential