Brand-ing were commissioned to design and produce a series of email marketing solutions to promote goods available at Christmas.
The email designs linked through to the purchase points on the Magma website.
Analytics was available so Magma were able to track how successful the campaigns were, and which products were popular.
Elephant Magazine, just one of the specialist design magazines available at Magma.
IDENTITY: Magma logo
After ten years of working primarily as booksellers, Magma has started to develop their own line of products: prints, t-shirts, bags, cushions and wrapping paper.
An introduction to just some of the Magma products available.
Dorset illustrator Paul Blow combines a direct style with powerfully graphic ideas and a voluptuous sense of colour. Cat and mouse t-shirt featured.
The A1 posters were folded down to a manageable size and then taken to trade fairs.
Glasgow-based illustrator Christine Berrie effortlessly combines the industrial with the nostalgic to produce beautifully diagrammatic yet energetic illustration.
PRINT: Over the years Brand-ing have been lucky enough to work on some great print work for Magma. Including their products, books and adventures catalogues.
PRINT: Magma catalogues A4 lanscape.
PRINT: Magma postcard designed with a model like concept, printed on recycled board.
PRINT: Magma postcards using info graphics of what the shops have to offer.
PRINT: Magma Student voucher with 10% discount offer.
SIGNAGE: M1 as it’s known in the trade, is Magmas first shop. Based in Earlham Street, Covent Garden London
SIGNAGE: The Magma identity is easily applied in vinyl to windows.
Magma the brainchild of Marc Valli and Montse Ortuno, two highly creative individuals, whose vision of creating something far more than just a bookshop. ‘We think that there is something extremely rich and dynamic in the notion that people, all kinds of people, from all kinds of backgrounds, are walking through our doors on a daily basis, looking for something, not always sure as to what they are looking for.’ The Magma identity featured in ‘Cool Brands’ – An insight into some of Britain’s coolest brands.
We have been working with Gary Ingram from the very beginning. He designed our logo and identity (while working for another company) and we have followed him, or he has followed us, since. I believe his designs have greatly contributed to give Magma the brand recognition it has. Aside from the quality of the designs, we treasure Gary Ingram’s extremely high standards of professionalism, and, above all, the fact that he thinks of every design problem in its wider context: how will this work within our business strategy, what will it do to the brand as a whole, how about costs and budgets, etc. It has always been a great privilege to work with such serious, intelligent and gifted professional.